SEPTEMBER 2025 Research Alert

This month we added four new studies to the Best Practice Database, the Best Practices, LLC research repository. These studies focus on advancing Medical Affairs engagement strategies and strengthening impact measurement across tactical and strategic levels. The first two studies explore how Medical Affairs teams activate customers through channel strategy and content innovation, while the next two studies examine how organizations demonstrate value through leading and lagging indicators.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Activating Medical’s Customers: Driving Engagement Through Channel Strategy and Omnichannel Coordination (5891) This benchmarking research explores how Medical Affairs engage customers through high-impact channels and integrated omnichannel strategies.
	Download: Activating Medical’s Customers: Boosting Performance With Content Strategy and Innovation (5892) This research examines how Medical Affairs teams create and deploy content, balancing reuse vs. custom builds and leveraging AI to enhance engagement.
	Download: The Medical Affairs Impact Equation: Measuring Tactical Value Through Leading Indicators (5893) This Best Practices LLC study benchmarks how Medical Affairs measures tactical value, linking activities like MSL insights and evidence generation to outcomes.
	Download: The Medical Affairs Impact Equation: Demonstrating Strategic Impact Through Outcomes and Data (5894) This benchmarking study shows how Medical Affairs demonstrates strategic impact using lagging indicators, outcomes data, and best practices for value measurement.