CNS Medical Affairs Impact Equation: Measuring Tactical Value Through Leading Indicators

CNS Medical Affairs teams are under growing pressure to demonstrate the tactical value of their activities. As leadership expectations rise, the ability to quantify Medical’s contribution via leading indicators—such as MSL insights, evidence generation, and scientific exchange—has become critical.

The benchmark research examines which activity metrics are most effective in demonstrating value, how they align with organizational priorities, and how CNS teams refine measurement frameworks over time. It is designed for senior executives seeking actionable insights to optimize field and non-field activities, improve operational efficiency, and ensure CNS Medical Affairs delivers measurable value to patients, providers, and the business.

KEY TOPICS

• Defining Leading Indicators of CNS Medical Impact
• Linking Leading Indicators to Strategic Outcomes
• Translating Activity Metrics into Measurable Value
• Real-World Examples of CNS Tactical Impact
• Strategic Frameworks for Performance Measurement

• Top-rated activity metrics across CNS Medical Affairs functions
• Leading field vs. non-field activity indicators
• Benchmark linkage rates between activities and outcomes
• CNS medical activities most tied to enterprise-level value
• Mapping successful outcomes to multiple contributing activities

• Linking Activities to Outcomes Is the New Standard: 75% of CNS Medical groups now connect at least some tactical activities to measurable external outcomes—setting a new standard for accountability and influence.

• Leading Field Indicators: Top field activity metrics deemed either “somewhat” or “highly important” for showing medical value by a majority of CNS benchmark respondents: 1) Insights from MSL interactions, 2) scientific concepts discussed, 3) total interactions, 4) % territory engaged, and 5) F2F %. Their prominence suggests Medical Affairs should sharpen how these metrics are defined and used to reflect true medical value.

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