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» Products & Services » » Marketing Management » Marketing Teams: Structure, Staffing and Budgets

Improving Hybrid Work Models in Commercial Biopharma Organizations

ID: PSM-404


Features:

9 Info Graphics

27 Data Graphics

410+ Metrics

7 Narratives


Pages: 46


Published: 2025


Delivery Format: Shipped


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
Hybrid work is no longer a temporary fix—it has become the default operating model for commercial biopharma organizations. But as early momentum fades, many companies are struggling to sustain performance, culture, and customer engagement in this new environment. Leaders who fail to optimize hybrid structures risk losing talent, diminishing field effectiveness, and falling behind in market performance.

This updated research goes beyond designing hybrid models to focus on improving them for measurable business outcomes. This research uncovers how leading organizations are addressing persistent challenges such as onboarding gaps, shrinking networks, and burnout, while transforming hybrid work into a strategic advantage for collaboration, innovation, and market responsiveness.

Through these critical industry benchmarks and executive insights, this report provides a roadmap for senior Commercial leadership to future-proof hybrid strategies, strengthen engagement quality, and unlock the flexibility advantage before it becomes a liability.

Industries Profiled:
Pharmaceutical; Biotech; Health Care; Biopharmaceutical; Clinical Research; Laboratories


Companies Profiled:
Bial; Boehringer Ingelheim; Grünenthal; Paratek Pharmaceuticals; Pfizer; Sanofi; Takeda; UCB Pharma

Study Snapshot

Best Practices, LLC engaged 9 commercial leaders from 8 biopharma companies to benchmark hybrid work strategies. Deep-dive interviews captured additional insights on technology adoption, cultural integration, and performance measurement.

Key topics covered in this report include:

  • Hybrid Work Models and Decision-Making Authority
  • Time Spent Remote by Commercial Functions
  • Hybrid Activity Usage and Effectiveness
  • Staffing Trends and Turnover in Hybrid Environments
  • KPIs for Measuring Hybrid Impact
  • Technology Lessons and Engagement Best Practices
  • Future Outlook for Workplace Flexibility

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

  • Hybrid Model Adoption: Biopharma organizations largely follow a 3:2 office-to-home model, with flexibility tailored by role.
  • Commercial Activity Suitability: Activities best suited for remote execution include: project planning, data analysis, training, and advisory boards.

  • Barriers to Hybrid and Remote Work:
    • The most significant challenges to hybrid work remain tied to social connection and cultural integration. Remote employees report missing informal interactions and creative exchanges that typically occur in-office.
    • These gaps are particularly problematic for onboarding and early-career development, where visibility to leadership and mentorship opportunities are limited. Additionally, burnout risk persists, as remote employees often work longer hours compared to their in-office counterparts.
Table of Contents

Sr. No.
Topic
Slide No.
I. 
Executive SummaryPg. 3
II. 
Time Spent Remote by FunctionPg. 8
III. 
Hybrid Work ModelsPg. 12
IV. 
Hybrid Activity Usage and EffectivenessPg. 16
V. 
Hybrid Staffing and Performance MeasurementPg. 26
VI. 
Hybrid Systems, Tactics, and StrategiesPg. 34
VII. 
Study DemographicsPg. 43
VIII. 
About Best Practices, LLCPg. 46

    List of Charts & Exhibits

    I. Executive Summary

    • One-page summary of hybrid work trends and strategic implications
    • Participating companies and study demographics
    • Key takeaways and recommendations from the study

    II. Time Spent Remote by Function

    • Commercial groups spending the most time working remotely
    • Commercial groups maintaining the highest in-office presence
    • Commercial groups spending the most time at customer sites

    III. Hybrid Work Models

    • Primary hybrid work models at benchmarked Commercial organizations
    • Decision-making authority for hybrid policies by role
    • Span of control analysis: In-office presence by seniority

    IV. Hybrid Activity Usage and Effectiveness

    • Remote execution frequency for thought leader and influencer activities
    • Remote execution frequency for communications and education activities
    • Remote execution frequency for evidence generation activities
    • Remote execution frequency for strategy, governance, and planning activities
    • Effectiveness ratings for remote formats across thought leader and influencer activities
    • Effectiveness ratings for remote formats across communications and education activities
    • Effectiveness ratings for remote formats across evidence generation activities
    • Effectiveness ratings for remote formats across strategy, governance, and planning activities
    • Suitability analysis for hybrid execution by commercial activity type

    V. Hybrid Staffing and Performance Measurement

    • Turnover rates for field and leadership roles in hybrid environments
    • Factors influencing work models at Commercial organizations
    • Hiring priorities for remote-ready competencies
    • KPIs for measuring hybrid impact across commercial functions
    • Breakdown of channels facilitating sales rep interactions
    • Average number of remote and in-person KOL interactions per month
    • Measuring value of interactions across different engagement formats

    VI. Hybrid Systems, Tactics, and Strategies

    • Facility adaptations for hybrid work
    • Lessons learned for technology utilization to enable effective remote work in a hybrid business model
    • Benefits of remote / hybrid work environments
    • Barriers to hybrid adoption
    • Employee engagement best practices in remote settings
    • Future perspectives on hybrid work
    • Notable lessons learned for high-functioning hybrid business model
    • Factors influencing the current size and composition of field roles

    VII. Study Demographics

    • Therapeutic areas represented
    • Geographic coverage of benchmark participants