Medical Affairs sits at the center of the insight-to-impact continuum, unifying patient insights, real-world evidence, field intelligence, and cross-functional expertise to drive measurable improvements in diagnosis, adherence, and overall patient well-being. As companies sharpen their focus on the outcomes that matter most to patients, successful Medical Affairs organizations are able to link Medical strategies and activities to improved patient outcomes.
Best Practices, LLC developed this report to explore how leading companies embed patient voice and insights into strategy, integrate PROs and RWE into daily workflows, and adopt advanced technologies—like AI—to better understand the care space and enhance Medical effectiveness. This report also highlights the cultural and operational shifts required to move from siloed execution to truly connected Medical Affairs functions that share intelligence, align priorities, and elevate the quality of scientific exchange and engagement.
Drawing on benchmarking across large, mid-small, connected, and siloed organizations, this study provides senior Medical Affairs leaders with clear direction for strengthening outcomes-driven strategy, advancing evidence-based decision-making, and demonstrating Medical’s measurable contribution to improved real-world patient outcomes.