Industries
Functions
Resource Allocation and Launch Readiness Factors that Shape a Strong Cardiovascular Market Entry: Stakeholder Allocations, Investment Levels and Resource Levels Across Launch Functions
Success Factors and Failure Points in Cardiovascular Product Launches
Patient Factors that Shape a Successful Cardiovascular Market Entry: Education and DTC Marketing
Payer Factors that Shape a Successful Cardiovascular Market Entry: Education and Access Insights
Physician Factors that Shape a Successful Cardiovascular Market Entry: Initial Trial, Thought Leader Engagement, Early Education and New Technologies
Pitfalls to Avoid for a Strong Cardiovascular Market Entry: Current and Future Risk Levels for Product, Market, Physician, Patient, Payer, Internal and Regulatory Pitfalls
Product Factors that Shape a Successful Cardiovascular Market Entry: Differentiation, Pricing and Therapy Benefits
Diovan Case Study: Long-Term Brand Building in The Competitive Antihypertensive Market
Effient Case Study: Stumbling When Taking On The Market Leader
Pfizer’s 180-Day Battle: Branded Lipitor vs. Generics - Maximizing Revenues at the End of a Lifecycle
Vyndamax and Vyndaqel Case Analysis: Summoning the Right Sales Resources to Support a New Blockbuster’s Launch
Building More Effective Medical Affairs Product Launch Teams: Cardiology and Pulmonology Segment
Building Strong Field-Based Medical Teams to Support New Cardiovascular and Diabetes Products
Medical Affairs Product Launch in Cardiology and Pulmonology: Roles, Collaboration, and Evolution
Strategies for Developing Strong Field-Based Medical Teams in Cardiovascular and Diabetes